Auth for business software (B2B) shouldn’t look the same as auth for consumer software (B2C). In many cases, it actually can’t work the same way. I’ll cover three important buckets of differences between B2B auth and B2C auth: Logical isolation and tenancy models Priorities and trade-offs Protocols and features By the way – let’s use auth loosely here and let it subsume related stuff like user management. Similarly, let’s just imagine away the vague grey area between consumers and businesses (e...