Axios Pro Exclusive ContentIllustration: Gabriella Turrisi/AxiosFermàt, a commerce platform, raised a $45 million Series B round led by VMG Partners, co-founder and CEO Rishabh Jain tells Axios Pro.Why it matters: Internet privacy and tracking changes have made it difficult for brands to create more personalized shopping experiences.State of play: Brands and retailers are struggling to differentiate even as the global e-commerce market is projected to surpass $8 trillion by 2027.How it works: Fe...