When Amazon introduced ads on Prime Video in January 2024, it promised a light load—just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled.According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.“Prime Video ad load has gradually increased to four to six minutes p...