The race for super-apps is intensifying in the Middle East. Unlike Western markets, where Google, Apple, and Meta maintain separate app ecosystems with strict integration limits, in countries like the United Arab Emirates and Saudi Arabia, tech giants are following in the footsteps of China’s WeChat. Dubai-based Careem, which started as a ride-hailing company, has evolved into a comprehensive app handling transportation, food delivery, grocery shopping, payments, and home cleaning. Another local...