In a world first, Brazilians will soon be able to sell their digital data
Last month, Brazil announced it is rolling out a data ownership pilot that will allow its citizens to manage, own, and profit from their digital footprint — the first such nationwide initiative in the world.
The project is administered by Dataprev, a state-owned company that provides technological solutions for the government’s social programs. Dataprev is partnering with DrumWave, a California-based data valuation and monetization firm.
Today, “people get nothing from the data they share,” Brit...
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