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Gamers Are Making EA, Take-Two And CDPR Scared To Use AI

GTA 6Rockstar This past week, Fortnite introduced an AI Darth Vader using James Earl Jones’ voice to respond to players’ voice chat. It was goofy fun (and in keeping with Jones’ voice rights deal), but AI is not starting to make some large publishers nervous for a few reasons. Jason Schreier has an excellent article over at Bloomberg highlights that recent reports from big companies like EA and Take-Two have addressed the issue, as have others like CDPR. On its surface, it seems like GenAI could...

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