August 31, 2009 Reading time: 5 min by Jason Cohen on August 31, 2009 You’re afraid that looking like being a small company means you’ll lose sales. It’s actually the opposite – you’re alienating your best customers. I talk to a lot of companies that are still hunting for customer #1, or a few sales have been made but the ball isn’t rolling yet. Most of them are making the same mistake: Their public persona is exactly wrong. I know, because I made the same mistake! But I learned my lesson, and I...