Most popular business books are written for emotional appeal, not intellectual rigor.They turn simplified stories into generic advice, convert rare successes into universal strategies, and replace complex market dynamics with motivational slogans.These books succeed not because they are accurate, but because they are easy to read and make readers feel good.Main Idea: Create something entirely new. Avoid competition. Monopolies are better.What’s partly true: Yes, monopolies are more profitable. T...