The phone market in 2000-10 was crazy, but Nokia’s strategy was even crazier. Just in the year ‘05 alone, it launched more than fifty models, more than the number of iPhone models Apple has shipped in sixteen years since the first. Granted, many of the Nokia models were barely different from each other, but nonetheless, Nokia was creating an absurd number of categories. Nokia phones were business-centric, music-centric, camera-centric. They had everything from 1-bit monochromatic displays to 24-...