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Apple Watch Shipments’ Continuous Decline: New Models, Significant Upgrades Needed

Apple’s smartwatch shipments declined 19% in 2024, the second consecutive year of decline.The lack of a new SE model weighed most on shipment growth.Fewer upgrades to the latest Watch Series 10, more competition, lack of a new Ultra and legal issues also impacted the growth.We could see shipment volumes turn positive this year on the successful release of a redesigned SE along with the upgraded Watch Ultra 3.Apple’s smartwatch shipments declined 19% YoY in 2024, according to Counterpoint’s Globa...

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