ServiceNow launches ServiceNow CRM: Aims to redefine category with platform, AI, workflows
ServiceNow unveiled ServiceNow CRM in a move that aims to expand its total addressable market, leverage its ability to automate workflows with AI and couple selling, servicing and marketing across multiple functional groups.
The launch of ServiceNow CRM, outlined at ServiceNow's Knowledge 2025 conference, was one of the most telegraphed launches ever. On the company's first quarter earnings call, CEO Bill McDermott made the company's CRM ambitions crystal clear. "There's not a day that passes wh...
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