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AI Upgrades Come to Search Ad Campaigns With Google’s New AI Max

Google on Tuesday announced the rollout of a new suite of AI-driven tools for Search ad campaigns.The features, housed within the new AI Max settings for Google Search campaigns, help advertisers pinpoint new search opportunities, better customize ad creatives, and select more relevant landing pages for creatives. Instead of simply matching user queries, AI Max uses predictive capabilities to anticipate intent—even for complex and nuanced searches. These changes, Google hopes, will help advertis...

Read more at adweek.com

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