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Startup Persona Is Fighting The Internet’s Worsening AI Bot Problem

Persona helps companies like OpenAI, LinkedIn and Reddit verify the identities of millions of users at a time when AI agents have made it increasingly difficult to do so. Now, it has $200 million in fresh funding from top VC firms. The internet is drowning in bots. They already make up about 50% of all internet traffic— a number that’s poised to skyrocket to 90% by 2030 as people start using so-called AI agents to do mundane internet tasks on their behalf, like open accounts, shop for shoes, buy...

Read more at forbes.com

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