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Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B Test.

When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put it to the test. We make filtered showerheads. Clean, sleek design. But more importantly, with the best shower filters on the market. Our bestselling model—manufactured in Asia (Ch...

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