From: Robin Sloan To: the lab Sent: February 2020 Have you heard about this new app called BoopSnoop? It launched in the first week of January 2020, and almost immediately, it was down­loaded by four people in three different time zones. In the years since, it has remained steady at four daily active users, with zero churn: a resounding success, exceeding every one of its creator’s expectations. 🙂 I made a messaging app for, and with, my family. It is ruth­lessly simple; we love it; no one else...