•       The global PC market’s shipments rose 6.7% YoY in Q1 2025, driven by pull-ins in anticipation of US tariffs and growing adoption of AI-enabled PCs.•       Apple and Lenovo, with over 10% YoY shipment growth, outperformed other brands, further consolidating the market around major brands.•       Global PC manufacturing footprint remains heavily concentrated in China, posing significant challenges for the industry in mitigating tariff risks in the near term•       US tariff policies have c...