Originality is idealized, especially in tech and marketing.We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.Because here’s the uncomfortable truth: LLMs don’t reward firsts. They reward consensus.If multiple sources don’t already back a new idea, it may as well not exis...