At our company we have a strange mantra: “don’t innovate!” Let me explain.One approach to building software is to build an innovative product. You think of entirely new features, which users might like better than the current ways of doing things. You then build those features into your product, and hopefully, you were right. But often you weren’t right, and the new features don’t work as well as you hoped. In that case, you iterate, refine, and it might eventually work. Or sometimes, you have t...