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BeReal, which says it has 40M monthly users, is rolling out ads in the US | TechCrunch

It’s time for BeReal to get real — it’s difficult to turn a profit on a social photo-sharing app without selling ads or memberships. Now, after its €500 million exit to French mobile publisher Voodoo, BeReal is rolling out advertising in the U.S. Its initial products include in-feed ads in the app’s same dual-camera post style, as well as full day brand takeovers. The app already tested ads with companies like Levi’s, Nike, Netflix, and Amazon but will now launch a full U.S. advertising platform...

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