Tuesday, April 8th, 2025 – 9:00 am The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, which Snap has been testing since late last year, is powered by One Snap, the company’s name for its homegrown generative AI tech. Snap’s philosophy when it comes to using generative AI is “as a tool to enhance creativity, not replace it,” Grace Kao, VP of consumer a...