And I don't mean chatbots with access to a search engine.Search is suffering from a quiet, unfortunate assumption. One that made the internet accessible to billions—but made it much less personal than it could be.It assumes we don't know what we want.This isn't search engines' fault. For decades, the only way we could communicate what we wanted was through a little search box.So they did their best. They built systems to guess what we meant—ranking pages based on overlapping words, backlinks, re...