Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.Through the collaboration, announced today, brands can purchase immersive video ads on Roblox programmatically through Google Ad Manager, opening up access to Roblox’s audience of 85.3 million daily active users—a substantial share of which are Gen Z, according to the platform.“Gamers are entrenched and immersed in the worlds th...