A new AI alignment player has entered the arena.Emmett Shear, Adam Goldstein and David Bloomin have set up shop in San Francisco with a 10-person start-up called Softmax. The company is part research lab and part aspiring money maker and aimed at figuring out how to fuse the goals of humans and AIs in a novel way through what the founders describe as “organic alignment.” It’s a heady, philosophical approach to alignment that seeks to take cues from nature and the fundamental traits of intelligen...