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Careem’s CEO wants to transform the ride-hailing giant into a “digital butler” for everyday life

Mudassir Sheikha likes to tell the story of Careem’s growth in chapters. The first began in 2012, when Sheikha and Magnus Olsson co-founded the company as a corporate car booking service in Dubai. Careem, which means “generous” in Arabic, quickly became a household name across the Middle East and North Africa. Its adaptation and understanding of cultural nuances helped it secure several rounds of funding, fueling expansion as a ride-hailing leader in the region. In 2019, Uber announced its acqui...

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