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Older Viewers Fuel YouTube Move to No. 1 Among TV Distributors in February

YouTube commanded more TV time than any other media provider in the United States in February, and its top ranking was thanks in part to viewers over the age of 50. The service accounted for 11.6 percent of all TV use in the country in Nielsen‘s rankings of media distributors for the February period (which ran from Jan. 27-Feb. 23). That’s an all-time high for YouTube and the second time it has placed atop the distributor rankings; it previously did so in July 2024. YouTube improved from 10.8 pe...

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