1. IntroductionThe average person spends 6 hours and 58 minutes looking at their screens each day doing internet-connected activities (We are Social, 2022). As consumer behavior has become increasingly digital, so too has marketing research. In particular, online survey-based experiments, hosted on cloud-based software such as Qualtrics, and run via crowdsourcing platforms such as Prolific or Cloud Research, have become the backbone of marketing and consumer research and account for close to hal...