Our experiment on the value of European news content
Mar 21, 2025
[[read-time]] min read
Google ran an experiment to understand the value of European news content. The data shows people visited Google only slightly less often when this content was removed, and Google’s ad revenue did not significantly change.
During our negotiations to comply with the European Copyright Directive (EUCD), we've seen a number of inaccurate reports that vastly overestimate the value of news content to Google. To address this and to provide more data to regulators, we...
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