Google, Facebook, and… Blinkit? The new battle for India’s ad money
Quick commerce is burning cash, but ads are bringing in Rs 3,000–3,500 crore a year
Non-endemic ads—credit cards, loans, stock-trading apps—are flooding these platforms, turning waiting screens into prime ad space
And advertisers are loving the affluent, high-spending users—and the data that comes with this
But marketers are still figuring out what works, with no clear playbook for a successful quick-commerce campaign
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