There were a lot of speculation over the past years about what the next cycle of AI development could be. Agents? Reasoners? Actual multimodality? I think it's time to call it: the model is the product. All current factors in research and market development push in this direction. Generalist scaling is stalling. This was the whole message behind the release of GPT-4.5: capacities are growing linearly while compute costs are on a geometric curve. Even with all the efficiency gains in training and...