Generative AI Traffic to US Retail Sites Soars 1,300% During Holidays; 39% of Consumers Use AI for Shopping, Despite 9% Lower Conversion Rate

Generative AI use surging among consumers for online shopping: Report

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). This trend continued beyond the holiday season, Adobe found. In February, traffic from generative AI sources increased by 1,200% compared to July 2024. The percentages are high because generative AI tools are ...