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BeReal finds success in 'engaged' Japanese market, says CEO

Media & EntertainmentApp maker says trust and honesty are key when advertising to Gen ZBeReal CEO Aymeric Roffe speaks to Nikkei Asia in Tokyo on March 4. (Photo by Ken Kobayashi)TOKYO -- BeReal is eager to expand in Japan's fast-growing and highly engaged market, said its CEO in an interview with Nikkei Asia."Japan is really a fast place ... Today, it's the second biggest market for BeReal," said BeReal CEO Aymeric Roffe. "It is a country where we see a lot of traction."...

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