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Global Smartwatch Shipments in 2024: Market Declines for First Time, China Leads for First Time

The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).Kids smartwatch was the only segment to witness a rise, as parents' awareness increased, and brands expanded in this category.Seoul...

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