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How Facebook Marketplace is keeping young people on the platform

Meta's Facebook's influence remains strong globally, but younger users are logging in less. Only 32% of U.S. teens use Facebook today, down from 71% in 2014, according to a 2024 Pew Research study. However, Facebook's resale platform Marketplace is one reason young people are on the platform."I only use Facebook for Marketplace," said Mirka Arevalo, a student at Buffalo University. "I go in knowing what I want, not just casually browsing."Launched in 2016, Facebook Marketplace has grown into one...

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