At the beginning of 2023, TikTok was one of the weirdest and most delightful places on the internet. An app with a reputation for memes and 30-second dances had become the front page of the internet, and it seemed TikTok was only getting better as the platform matured. A year later, TikTok’s growth finally appears to have plateaued, and while the app is still a cultural behemoth, there’s a surprising truth lurking in the app’s success: TikTok is in trouble. In a bid to spread into new areas and ...