Illustration by Fernando Capeto for Forbes; Graphics by Cherezoff/Getty Images Companies like OpenAI and Perplexity have made lofty claims that their AI-powered search engines, which scrape information from the web to generate summarized answers, will provide new sources of income for publishers by directing more readers to their sites. But the reality is starkly different — AI search engines send 96% less referral traffic to news sites and blogs than traditional Google search, per a new report ...