YouTube Music hits 125 million subscribers, adding 2m subs per month on average over the past year
MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric. Universal Music Group‘s Chairman and CEO Sir Lucian Grainge confirmed on UMG’s Q3 earnings call at the end of October that YouTube Music “has become one of the fastest-growing players in subscription”.Now we know exactly how fast.The platform, which also operates the TikTok rival Shorts, has surpass...
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