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AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit’s Revenue

Content licensing agreements now account for about 10% of Reddit’s total revenue, the company’s COO Jen Wong told ADWEEK in an exclusive interview Wednesday. “It’s a small part of our revenue—I’ll call it 10%. For a business of our size, that’s material, because it’s valuable revenue,” Wong said. The social platform—which on Wednesday reported a 71% year-over-year lift in fourth-quarter revenue—has been “very thoughtful” about the AI developers it chooses to work with, Wong said. To date, the co...

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