Every product should have a story, a narrative that explains why it needs to exist and how it will solve your customer’s problems. A good product story has three elements:It appeals to people’s rational and emotional sides.It takes complicated concepts and makes them simple.It reminds people of the problem that’s being solved—it focuses on the “why.”The story of your product, your company, and your vision should drive everything you do.I remember sitting in the stands watching Steve Jobs tell th...