Word of mouth is a hell of a growth lever, but only when it works. It’s now become almost universal to send your customers an NPS survey and—hopefully—use your scores in the high 80s to show how well you’ll grow organically. Truth is, this only works if your customers actually talk to one another and if the problem you solve is something they’d discuss.Sometimes, your users just don’t interact. There are plenty of B2B tools for which two users are very unlikely to know each other. They might be ...