Amazon‘s share of the digital ad market continues to balloon: The ecommerce giant reported $17.29 billion in advertising sales for the fourth quarter of 2024, an increase of 18%. Overall earnings for the period smashed Wall Street expectations, but Amazon forecast Q1 sales below analyst estimates. The Q4 ad revenue figure fell short of analyst expectations of $17.4 billion, per StreetAccount. The growth rate of Amazon’s advertising business, as it puts up even bigger numbers, is slowing — in Q4 ...