MicroStrategy rebrands as 'Strategy' in move to emphasize its bitcoin position
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UPDATED: February 5, 2025, 1:40PM EST
Quick Take
The brand’s primary color is now orange, which it says represents energy, intelligence and Bitcoin.
The company’s total bitcoin holdings stand at 471,107, worth around $44 billion.
MicroStrategy, the business intelligence firm and the largest corporate holder of bitcoin, announced Wednesday a rebrand to emphasize its crypto-centric side of the business. The company will now be doing business as Strategy."This brand...
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