The U.S streaming market will approach $17 billion in advertising revenue this year, projects Ampere Analysis, but streamers like Netflix are scaling faster than their ability to monetize and ad-supported services face increased competition. Ampere finds that ad funded video on-demand services such as AVOD and BVOD, as well as linear FAST channels and social video services like YouTube are becoming increasingly significant in the battle for viewers for 2025. Growth is strong in the UK too with a...