Apple's iPhone 15 led global sales in 2024, with Pro models close behind, as premium device demand drove a revenue rebound. According to Counterpoint Research, global smartphone revenue grew 5% year-over-year, with the average selling price (ASP) reaching an all-time high of $356. Despite economic challenges in previous years, improved consumer sentiment and demand for premium smartphones fueled the turnaround. Global smartphone shipments also rose by 4%, marking the first annual increase since ...