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Addiction Economy | No Mercy / No Malice

Hair of the Dawg It’s the final day of Dry January. I tried it, didn’t last. I’m now drinking (again) like a Pan Am pilot in the seventies. Anyway, the 22% of U.S. adults who abstained from alcohol this month will get a personality upgrade just in time for the Super Bowl. Ostensibly, the Super Bowl is a contest between the two best football teams, but really it’s a platform for the real economy: the addiction economy. As Matthew McConaughey says in the latest ad from Uber Eats, “the whole game i...

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