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LinkedIn’s video push appears to be working in 2025

Ivy Liu LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company. Short-form video is the fastest-growing content category on LinkedIn. As of this week, total video viewership on the platform has increased by 36 percent year-over-year for the period between Oct. 30, 2024, and Jan. 29, 2025, according to statistics shared by a LinkedIn representative, who said that video creation is growing at twice the rate of other post for...

Read more at digiday.com

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