Product launches work differently in the age of social media.Imagine that one day, you launch an app. Your new app is received well. A small trickle of users shows up, and they are loyal and loving. With their feedback, you iterate on the product. You ship. They send in nice comments. Feels good man. One night, a friend sends you a link showing a thumbnail of your app, with the comment, “omg this vid is hilarious.” Wow, one of your users made a video about your app, and it’s funny. Really funny....