Anggalih Prasetya / Shutterstock Published: January 20, 2025 8:00am EST Authors Chiara Longoni Associate Professor, Marketing and Social Science, Bocconi University Gil Appel Assistant Professor of Marketing, School of Business, George Washington University Stephanie Tully Associate Professor of Marketing, USC Marshall School of Business, University of Southern California Disclosure statement The authors do not work for, consult, own shares in or receive funding from any company or organization ...