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Do cookie-free analytics need cookie banners?

Published Jun 09, 2022 — last updated Jan 20, 2025 In recent years there’s been a bit of a push for “privacy-aware analytics”, a group of web analytics solutions that claim to do analytics without any of the morally dubious tracking the industry has otherwise been known for. In addition to putting a lot of effort into not tracking individual users, their primary claim to fame is that they say they don’t need cookie banners. But… how true is that? While I can be convinced about the privacy aspect...

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