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Google agrees to crack down on fake reviews for UK businesses

Google will take firmer action against British businesses that use fake reviews to boost their star ratings on the search giant’s reviews platform. The UK’s Competition and Markets Authority (CMA) announced on Friday that Google has agreed to improve its processes for detecting and removing fake reviews, and will take action against the businesses and reviewers that post them.This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all...

Read more at theverge.com

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