The mobile market is stronger than ever as we enter 2025, with a recovering mobile gaming market adding to the rapid growth seen in non-gaming. Sensor Tower’s State of Mobile 2025 Report reveals that monetization on mobile is only accelerating. In 2024, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion for the first time (+13% YoY), the highest growth seen since 2021. This includes spending on in-app purchases, subscriptions, and paid apps and games.In the repo...